Taking Strategic Partnerships to the Next Level: JLL Spark

Funding in the PropTech space is continuing at a feverish pace, and although VCs still contribute the lion’s share of the dollars being invested, the secret sauce to success may come in the form of strategic investors;  specifically, investors who operate large businesses that can utilize the solution of the company that they are investing in.  Think about a portfolio owner that has 30 commercial buildings totaling 15,000,000 square feet.  If they invest in a company that has a solution that can be deployed throughout their portfolio, they can nearly guarantee the success of the company by acting not only as an investor, but also as the company’s largest customer.