Partnering with PRODA to power JLL’s global data strategy

At JLL, we’re committed to unlocking the full potential of real estate data — transforming  petabytes into actionable intelligence that drives smarter decisions for our clients and our business. With operations in over 80 countries and a workforce of more than 110,000 employees, we face the immense challenge of managing vast amounts of property data from multiple sources, markets, and formats. 

To address this complexity data challenge, we invested in and deployed PRODA — a solution that has been essential in building a unified, scalable, and effective enterprise data platform for one of our industry’s most fragmented data sets: rent rolls. 

“PRODA is already an integral component to our evolving JLL Enterprise Data Strategy and will continue to take a larger and larger role in delivering the insights we’re unlocking for ourselves and our clients.” 
— Rick Ferrino, Global Chief Data Officer, JLL 

JLL’s adoption of PRODA, view the full video below. 

The Challenge: Turning global data into actionable insight 

As JLL continues to leverage advanced analytics and machine learning to deliver insights, the consistency, accuracy, and timeliness of data are paramount. Our teams across regions needed a solution that could streamline manual processes, standardize inputs, and ensure that every model, report, and decision was built from a single, trusted source of truth. 

“Our biggest data challenge today is organizing our data so that the machine-learning models that we’re running on a daily basis can produce the results that we need — Chris Sameth, Head of Capital Markets Quants, Americas, JLL 

The Solution: Seamless integration and scalable adoption 

PRODA’s AI-driven platform has become a key enabler of our data transformation. It automates data collection and cleansing, delivering standardized, ready-to-use datasets that integrate directly with our internal systems through API connectivity. 

This partnership has not only improved the quality of our data but has also accelerated adoption across teams and geographies. By removing manual data entry, PRODA frees our people to focus on higher-value analysis and client impact. 

“The value proposition is clear — it saves time and lets our teams focus on value-add work, not manual cleansing.” — Jorge Martin Mora-Rey, Executive Director, Capital Markets Transactions, JLL 

The Results: A global platform for consistent, connected data 

Working with PRODA has been a catalyst for JLL’s enterprise-wide data strategy. What began with rent roll automation has expanded into operating statements and beyond — enabling our analysts and producers to work faster, smarter, and with greater confidence. 

“Our teams are ecstatic with the functionality. It’s saved them significant time within their workflow, and we plan to expand it into other markets and asset classes.” — Jason Allalouf, Product Management Director, JLL 

The scalability and integration capabilities of PRODA have made it a global solution — adaptable across languages, sectors, and countries — aligning perfectly with JLL’s global vision for data intelligence. 

“PRODA is a catalyst for expanded data capture and the insights we’re developing. It’s helping us move toward true data transparency for our clients.” 
— Chris Sameth, Head of Capital Markets Quants, Americas, JLL

A shared vision for the future 

Our partnership with PRODA represents more than a technology adoption — it’s a shared commitment to redefining how the real estate industry harnesses data. With PRODA, we’re building a foundation for more transparent, efficient, and intelligent decision-making on a global scale. 

“We’re genuinely excited to be working with JLL. Their ambition and commitment to unlocking the full potential of real estate data aligns perfectly with what we’re building at PRODA. Together, we’re creating the foundations for smarter, faster, and more connected decision-making across the industry — and we couldn’t be happier to support that journey.” — Peter Bredthauer, CEO and Co-founder, PRODA

Written by Daniel Correa, Growth Principal based in New York.

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