Spark Notes and our PropTech vision for 2025
Our philosophy at JLL Spark remains steadfast as we enter 2025: to deliver cutting-edge, tech-enabled innovation to the CRE industry. As macro trends dominating the real estate industry all point to the absolute necessity of technology deployment, JLL Spark intends to expand our investments in these areas, including tech to compensate for the lack of skilled personnel, solutions to navigate headwinds from return to work strategies, and how to handle the growing concentration of asset ownership.